This grant is for the Marketing Department to develop strategic plans for the YAYA market, including market assessment, strategic research, integrated communications plan encompassing PR, promotion, and non-traditional tactics, as well as creative concepts to engage the youth and young adults effectively.
Opportunity ID: 188413
General Information
| Document Type:: | Grants Notice |
| Funding Opportunity Number:: | F12AS00355 |
| Funding Opportunity Title:: | Integrated Communications Plan and Creative for the Youth and Young Adult Market 18-24 year olds |
| Opportunity Category:: | Discretionary |
| Opportunity Category Explanation:: | |
| Funding Instrument Type:: | |
| Category of Funding Activity:: | Information and Statistics |
| Category Explanation:: | |
| Expected Number of Awards:: | 1 |
| Assistance Listings Number(s):: | 15.649 — Service Training and Technical Assistance (Generic Training) |
| Cost Sharing or Matching Requirement:: | No |
| Version:: | Synopsis 1 |
| Posted Date:: | Aug 01, 2012 |
| Last Updated Date:: | |
| Original Closing Date for Applications:: | |
| Current Closing Date for Applications:: | |
| Archive Date:: | Aug 30, 2012 |
| Estimated Total Program Funding:: | $ 25,000 |
| Award Ceiling:: | $25,000 |
| Award Floor:: | $0 |
Eligibility
| Eligible Applicants:: | Others (see text field entitled “Additional Information on Eligibility” for clarification) |
| Additional Information on Eligibility:: | There is not an application process for this funding opportunity. This is a notice of intent to award a single source grant to the University of Missouri Mojo Ad under justification 505DM 2.14B(1) and (4). |
Additional Information
| Agency Name:: | Fish and Wildlife Service |
| Description:: | This agreement will deliver strategic plans, which will include; an assessment of current market situations, strategic research to unearth insights on how to reach and resonate with the YAYA target and generate excitement about the brand, a fully integrated communications plan that includes PR, promotion and non-traditional, word of mouth and social media tactics, and creative concepts that will resonate with the YAYA market |
| Link to Additional Information:: | |
| Grantor Contact Information:: | If you have difficulty accessing the full announcement electronically, please contact: |
Version History
| Version | Modification Description | Updated Date |
|---|---|---|
| Synopsis 1 |
Package Status
Below are CLOSED Opportunity Package(s) no longer available for this Funding Opportunity:
Package No: 1
| Assistance Listings: | 15.649 |
| Competition ID: | |
| Competition Title: | |
| Opportunity Package ID: | PKG00135652 |
| Opening Date: | Aug 01, 2012 |
| Closing Date: | Aug 30, 2012 |
| Agency Contact Information:: | Chuck Traxler |
| Who Can Apply:: | Organization Applicants |
| mendatory_forms |
Application for Federal Assistance (SF-424) [V2.1] Budget Information for Non-Construction Programs (SF-424A) [V1.0] Assurances for Non-Construction Programs (SF-424B) [V1.1] Project Narrative Attachment Form [V1.1] |
| optional_forms |
Disclosure of Lobbying Activities (SF-LLL) [V1.1] Attachments [V1.1] |
Packages
| Assistance Listings | Competition ID | Competition Title | Opportunity Package ID | Opening Date | Closing Date | Actions | Who Can Apply: | |
|---|---|---|---|---|---|---|---|---|
| 15.649 | PKG00135652 | Aug 01, 2012 | Aug 30, 2012 | View | Chuck Traxler | Organization Applicants |