The Agriculture Department’s Farmers Market Promotion Grant is offered to support projects that enhance direct producer-to-consumer markets, like farmers markets and online sales. This grant encourages the development of value-added products, marketing strategies for local food producers, and coordination in the regional food chain. Projects addressing COVID-19 impacts in these areas are also eligible. The closing date for applications is June 21, 2021.
Opportunity ID: 333341
General Information
| Document Type: | Grants Notice |
| Funding Opportunity Number: | USDA-AMS-TM-FMPP-G-21-0002 |
| Funding Opportunity Title: | Farmers Market Promotion Program |
| Opportunity Category: | Mandatory |
| Opportunity Category Explanation: | – |
| Funding Instrument Type: | Grant |
| Category of Funding Activity: | Agriculture |
| Category Explanation: | – |
| Expected Number of Awards: | 100 |
| Assistance Listings: | 10.175 — Farmers Market and Local Food Promotion Program |
| Cost Sharing or Matching Requirement: | Yes |
| Version: | Synopsis 2 |
| Posted Date: | May 05, 2021 |
| Last Updated Date: | May 05, 2021 |
| Original Closing Date for Applications: | Jun 21, 2021 No Explanation |
| Current Closing Date for Applications: | Jun 21, 2021 No Explanation |
| Archive Date: | Jul 21, 2021 |
| Estimated Total Program Funding: | $38,450,000 |
| Award Ceiling: | $750,000 |
| Award Floor: | $50,000 |
Eligibility
| Eligible Applicants: | Others (see text field entitled “Additional Information on Eligibility” for clarification) |
| Additional Information on Eligibility: | See section 3.2 of the Request for Applications (RFA) and see section 3.3 of the RFA.All applicants must be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments. |
Additional Information
| Agency Name: | Agricultural Marketing Service |
| Description: | FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on:• Supporting and promoting domestic direct producer-to-consumer (including direct producer-to- retail, direct producer-to-restaurant and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;• Encouraging the development of value-added agricultural products;• Developing marketing strategies for producers of local food and value-added products;• Facilitating regional food chain coordination and mid-tier value chain development;• Promoting new business opportunities and marketing strategies to reduce on-farm food waste; • Responding to changing technology needs in direct producer-to-consumer marketing; and• Covering expenses related to costs incurred in obtaining food safety certification andimprovements to food safety practices and equipment.Projects that aim to address COVID-19 impacts through these activities are welcome. |
| Link to Additional Information: | Farmers Market Promotion Program |
| Grantor Contact Information: | If you have difficulty accessing the full announcement electronically, please contact:
AMS provides resources and information on its website (https://www.ams.usda.gov/fmpp) that may be helpful to applicants, including webinars information, Frequently Asked Questions (https://www.ams.usda.gov/sites/default/files/media/FY2021FMLFPPFAQ), descriptions of funded projects, FMLFPP Project Narrative Guide and required application forms. AMS staff is available to provide timely technical assistance.
USDAFMPPQuestions@usda.gov Email:USDAFMPPQuestions@usda.gov |
Version History
| Version | Modification Description | Updated Date |
|---|---|---|
| Change from Discretionary to Mandatory. | May 05, 2021 | |
| May 05, 2021 |
DISPLAYING: Synopsis 2
General Information
| Document Type: | Grants Notice |
| Funding Opportunity Number: | USDA-AMS-TM-FMPP-G-21-0002 |
| Funding Opportunity Title: | Farmers Market Promotion Program |
| Opportunity Category: | Mandatory |
| Opportunity Category Explanation: | – |
| Funding Instrument Type: | Grant |
| Category of Funding Activity: | Agriculture |
| Category Explanation: | – |
| Expected Number of Awards: | 100 |
| Assistance Listings: | 10.175 — Farmers Market and Local Food Promotion Program |
| Cost Sharing or Matching Requirement: | Yes |
| Version: | Synopsis 2 |
| Posted Date: | May 05, 2021 |
| Last Updated Date: | May 05, 2021 |
| Original Closing Date for Applications: | Jun 21, 2021 No Explanation |
| Current Closing Date for Applications: | Jun 21, 2021 No Explanation |
| Archive Date: | Jul 21, 2021 |
| Estimated Total Program Funding: | $38,450,000 |
| Award Ceiling: | $750,000 |
| Award Floor: | $50,000 |
Eligibility
| Eligible Applicants: | Others (see text field entitled “Additional Information on Eligibility” for clarification) |
| Additional Information on Eligibility: | See section 3.2 of the Request for Applications (RFA) and see section 3.3 of the RFA.All applicants must be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments. |
Additional Information
| Agency Name: | Agricultural Marketing Service |
| Description: | FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on:• Supporting and promoting domestic direct producer-to-consumer (including direct producer-to- retail, direct producer-to-restaurant and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;• Encouraging the development of value-added agricultural products;• Developing marketing strategies for producers of local food and value-added products;• Facilitating regional food chain coordination and mid-tier value chain development;• Promoting new business opportunities and marketing strategies to reduce on-farm food waste; • Responding to changing technology needs in direct producer-to-consumer marketing; and• Covering expenses related to costs incurred in obtaining food safety certification andimprovements to food safety practices and equipment.Projects that aim to address COVID-19 impacts through these activities are welcome. |
| Link to Additional Information: | Farmers Market Promotion Program |
| Grantor Contact Information: | If you have difficulty accessing the full announcement electronically, please contact:
AMS provides resources and information on its website (https://www.ams.usda.gov/fmpp) that may be helpful to applicants, including webinars information, Frequently Asked Questions (https://www.ams.usda.gov/sites/default/files/media/FY2021FMLFPPFAQ), descriptions of funded projects, FMLFPP Project Narrative Guide and required application forms. AMS staff is available to provide timely technical assistance.
USDAFMPPQuestions@usda.gov Email:USDAFMPPQuestions@usda.gov |
DISPLAYING: Synopsis 1
General Information
| Document Type: | Grants Notice |
| Funding Opportunity Number: | USDA-AMS-TM-FMPP-G-21-0002 |
| Funding Opportunity Title: | Farmers Market Promotion Program |
| Opportunity Category: | Discretionary |
| Opportunity Category Explanation: | – |
| Funding Instrument Type: | Grant |
| Category of Funding Activity: | Agriculture |
| Category Explanation: | – |
| Expected Number of Awards: | 100 |
| Assistance Listings: | 10.175 — Farmers Market and Local Food Promotion Program |
| Cost Sharing or Matching Requirement: | Yes |
| Version: | Synopsis 1 |
| Posted Date: | May 05, 2021 |
| Last Updated Date: | May 05, 2021 |
| Original Closing Date for Applications: | – |
| Current Closing Date for Applications: | Jun 21, 2021 No Explanation |
| Archive Date: | Jul 21, 2021 |
| Estimated Total Program Funding: | $38,450,000 |
| Award Ceiling: | $750,000 |
| Award Floor: | $50,000 |
Eligibility
| Eligible Applicants: | Others (see text field entitled “Additional Information on Eligibility” for clarification) |
| Additional Information on Eligibility: | See section 3.2 of the Request for Applications (RFA) and see section 3.3 of the RFA.
All applicants must be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments. |
Additional Information
| Agency Name: | Agricultural Marketing Service |
| Description: | FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on: • Supporting and promoting domestic direct producer-to-consumer (including direct producer-to- retail, direct producer-to-restaurant and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales; • Encouraging the development of value-added agricultural products; • Developing marketing strategies for producers of local food and value-added products; • Facilitating regional food chain coordination and mid-tier value chain development; • Promoting new business opportunities and marketing strategies to reduce on-farm food waste; • Responding to changing technology needs in direct producer-to-consumer marketing; and • Covering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment. Projects that aim to address COVID-19 impacts through these activities are welcome. |
| Link to Additional Information: | Farmers Market Promotion Program |
| Grantor Contact Information: | If you have difficulty accessing the full announcement electronically, please contact:
AMS provides resources and information on its website (https://www.ams.usda.gov/fmpp) that may be helpful to applicants, including webinars information, Frequently Asked Questions (https://www.ams.usda.gov/sites/default/files/media/FY2021FMLFPPFAQ), descriptions of funded projects, FMLFPP Project Narrative Guide and required application forms. AMS staff is available to provide timely technical assistance.
USDAFMPPQuestions@usda.gov Email:USDAFMPPQuestions@usda.gov |
Related Documents
Folder 333341 Full Announcement-FMPP RFA -> 2021_FMPP_RFA_COMPLIANT.pdf
Folder 333341 Full Announcement-FMPP RFA -> FY2021 FMLFPP Project Narrative Guide.pdf
Folder 333341 Full Announcement-FMPP RFA -> FY2021 FMLFPP Narrative Form.pdf
Packages
| Agency Contact Information: | AMS provides resources and information on its website (https://www.ams.usda.gov/fmpp) that may be helpful to applicants, including webinars information, Frequently Asked Questions (https://www.ams.usda.gov/sites/default/files/media/FY2021FMLFPPFAQ), descriptions of funded projects, FMLFPP Project Narrative Guide and required application forms. AMS staff is available to provide timely technical assistance. USDAFMPPQuestions@usda.gov Email: USDAFMPPQuestions@usda.gov |
| Who Can Apply: | Organization Applicants |
| Assistance Listing Number | Competition ID | Competition Title | Opportunity Package ID | Opening Date | Closing Date | Actions |
|---|---|---|---|---|---|---|
| 10.175 | PKG00266950 | May 05, 2021 | Jun 21, 2021 | View |
Package 1
Mandatory forms
333341 SF424_3_0-3.0.pdf
333341 ProjectNarrativeAttachments_1_2-1.2.pdf
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