This grant aims to establish a national multimedia adoption recruitment campaign to find permanent adoptive homes for children in foster care. The initiative focuses on increasing adult willingness to adopt children waiting for families, utilizing new media strategies, and providing support to states in responding effectively. The campaign includes developing public service messages, using various media outlets, and targeting diverse populations. Additionally, the Recruitment Response Support Initiative collaborates with state agencies to enhance their adoption efforts through the use of the national campaign and emerging social media strategies. Closing date for applications is March 11, 2013.
Opportunity ID: 219153
General Information
| Document Type:: | Grants Notice |
| Funding Opportunity Number:: | HHS-2013-ACF-ACYF-CO-0586 |
| Funding Opportunity Title:: | Adoption Recruitment Campaign and Response Initiative |
| Opportunity Category:: | Discretionary |
| Opportunity Category Explanation:: | |
| Funding Instrument Type:: | |
| Category of Funding Activity:: | Income Security and Social Services |
| Category Explanation:: | |
| Expected Number of Awards:: | 1 |
| Assistance Listings Number(s):: | 93.652 — Adoption Opportunities |
| Cost Sharing or Matching Requirement:: | No |
| Version:: | Synopsis 2 |
| Posted Date:: | Feb 05, 2013 |
| Last Updated Date:: | Feb 08, 2013 |
| Original Closing Date for Applications:: | Mar 07, 2013 |
| Current Closing Date for Applications:: | Mar 11, 2013 |
| Archive Date:: | Apr 06, 2013 |
| Estimated Total Program Funding:: | $ 1,500,000 |
| Award Ceiling:: | $1,500,000 |
| Award Floor:: | $750,000 |
Eligibility
| Eligible Applicants:: | Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education |
| Additional Information on Eligibility:: | Faith-based and community organizations that meet eligibility requirements are eligible to receive awards under this funding opportunity announcement.
Individuals, foreign entities, and sole proprietorship organizations are not eligible to compete for, or receive, awards made under this announcement. |
Additional Information
| Agency Name:: | Administration for Children and Families – ACYF/CB |
| Description:: | This FOA is modified. The application due date is changed. Revisions are made to Section II. Award Information, amounts are changed from “Per Project Period” to “Per Budget Period” and the text is revised in Additional Information on Awards regarding the ceiling disqualification and in Section III.3. Other, Application Disqualification Factors the “Award Ceiling Disqualification” is revised. The electronic application submission instructions in the Grants.gov Application kit are updated. Please download the updated instructions. The purpose of this funding opportunity announcement is to establish, by awarding a cooperative agreement, a multimedia national adoption recruitment campaign to promote the adoption of children from the public child welfare foster care system to ensure that they have permanent adoptive homes with loving families and to establish a support system for the states in the utilization of the new media and appropriate recruitment response mechanisms so as to meet the requirements of the Child Health Act of 2000. The intended result of this work is to increase the number of adults willing to provide an adoptive home for children in foster care who are waiting for an adoptive family. The support to the states to provide increased access to new recruitment media and their ability to respond in a timely and customer friendly manner fills a gap currently unmet by the AdoptUSKids national campaign fulfillment, photolisting and technical assistance services. The Multimedia National Adoption Recruitment Campaign will provide for the planning, development, and implementation of a national campaign to provide information to the public regarding the more than 104,000 children in the public child welfare system who are waiting to be adopted; develop a donated public service campaign strategy to recruit and connect adoptive families with waiting children throughout the United States, to include a themed message, target audience definition and recommended media placement; annually create and produce appropriate multi-media products supporting the strategy and building on the body of work of the National Adoption Campaign launched in 2004; provide access to a broad range of media outlets to ensure national distribution of the message and to ensure the general public receives the message and information through more than one type of media; make optimal use of emerging social media strategies and assure a responsive system is in place for individuals utilizing these sites; monitor and periodically report on the results of the dissemination effort; demonstrate the ability to attract partners that can provide additional support to the campaign; target various populations, taking into account geographic regions, as appropriate, and shall be carried out in the language and cultural context that is most appropriate to the population involved; produce Spanish language public service announcements to support the campaign and assure responsive system established; include public service announcements on television, radio, print, social media and other means that will reach individuals who are most likely to adopt children ages 8 and older. The Recruitment Response Support Initiative will work closely with State agency administrators to link the multi-media campaign throughout local markets increasing the capacity of States to utilize the national campaign rather than create local campaigns; work with States to make optimal use of emerging social media strategies and assure a responsive system is in place for individuals utilizing these sites; and provide for collaboration with AdoptUSKids, who has responsibility for nationwide campaign fulfillment activities by providing a responsive system that supports States in managing the increased volume of inquiries due to the new media materials and national public service advertising campaign |
| Link to Additional Information:: | |
| Grantor Contact Information:: | If you have difficulty accessing the full announcement electronically, please contact: |
Version History
| Version | Modification Description | Updated Date |
|---|---|---|
| Synopsis 2 | This announcement has been modified. | Feb 08, 2013 |
| Synopsis 1 |
Package Status
Below are CLOSED Opportunity Package(s) no longer available for this Funding Opportunity:
Package No: 1
| Assistance Listings: | 93.652 |
| Competition ID: | CB-CO-13-001-019 |
| Competition Title: | Adoption Recruitment Campaign and Response Initiative |
| Opportunity Package ID: | PKG00163470 |
| Opening Date: | Feb 05, 2013 |
| Closing Date: | Mar 11, 2013 |
| Agency Contact Information:: | Robin Bunch |
| Who Can Apply:: | Organization Applicants |
| mendatory_forms |
Application for Federal Assistance (SF-424) [V2.1] Budget Information for Non-Construction Programs (SF-424A) [V1.0] Assurances for Non-Construction Programs (SF-424B) [V1.1] Project/Performance Site Location(s) [V1.4] Project Narrative Attachment Form [V1.1] Budget Narrative Attachment Form [V1.1] Grants.gov Lobbying Form [V1.1] |
| optional_forms |
Key Contacts [V1.0] Other Attachments Form [V1.1] Faith Based EEO Survey [V1.2] Disclosure of Lobbying Activities (SF-LLL) [V1.1] |
Packages
| Assistance Listings | Competition ID | Competition Title | Opportunity Package ID | Opening Date | Closing Date | Actions | Who Can Apply: | |
|---|---|---|---|---|---|---|---|---|
| 93.652 | CB-CO-13-001-019 | Adoption Recruitment Campaign and Response Initiative | PKG00163470 | Feb 05, 2013 | Mar 11, 2013 | View | Robin Bunch | Organization Applicants |