The U.S. Embassy Maseru’s Public Affairs Section (PAS) is offering a grant to strengthen cultural ties and foster bilateral cooperation with the Kingdom of Lesotho.

Purpose of Small Grants: PAS Maseru invites proposals for programs that strengthen cultural ties between the U.S. and the Kingdom of Lesotho through cultural and exchange programming that highlights shared values and promotes bilateral cooperation.  All programs must include an American cultural element, or connection with American expert/s, organization/s, or institution/s in a specific field that will promote increased understanding of U.S. policy and perspectives. 

Examples of PAS Small Grants Program programs include, but are not limited to:

• Proposals to expand or build on U.S.-Lesotho exchange programs;
• Programs that strengthen government and civil society capabilities;
• Youth community service projects that encourage volunteerism and support the outlined priorities;
• Civic education projects that promote democratic processes and human rights;
• Youth recreation, leadership, professional development, entrepreneurship, and education programs;
• Arts and cultural programs; 
• New media concepts aimed at reaching wider audiences;
• Media training projects;
• Radio and television programming in support of the outlined priorities.
• Programs in concert with the American Corner & YALI Leadership Innovation Hub, including innovative opportunities for networking and professional development;

·       Programs in the Districts outside Maseru as part of the “American Corner on the Road” series.

Priority Program Areas: Public Diplomacy grant proposals must have a connection to American culture and values or should be directed to increasing understanding in Lesotho of American culture and society.  Proposals should also be related to one or more of the following U.S. Embassy priorities:

1. Promote opportunity and development (in relation to Basotho youth and women): promote professional skills and leadership development; encourage innovation and entrepreneurship; support business creation and economic development; create networking, mentorship, and internship opportunities.

1. Strengthen democratic institutions: encourage active citizen participation in government; promote increased voter participation in democratic processes at all levels; encourage press freedom and professional media coverage; counter misinformation; support actions to combat trafficking-in-persons; and increase attention to minority and disadvantaged populations.

1. Support Lesotho in reaching and sustaining epidemic control through efforts aimed at maintaining healthy lifestyles; present accurate information on transmission, prevention, care, and treatment; reduce stigma and discrimination; support awareness and dialogue about related issues like LGBTI rights and ending gender-based violence.