This grant, provided by the Farmers Market Promotion Program (FMPP) under a federal agricultural initiative, funds projects designed to develop, coordinate, and expand direct producer-to-consumer markets. Its core purpose is to enhance access to, and availability of, locally and regionally produced agricultural products. The program supports a wide array of direct marketing channels, including farmers markets, agritourism, CSA programs, and online sales, along with direct sales to retail, restaurants, and institutions. Furthermore, this grant encourages the creation of value-added products, fosters regional food chain development, promotes strategies to reduce on-farm food waste, addresses technological advancements in marketing, and covers expenses for food safety certifications and practice improvements.
Opportunity ID: 358899
General Information
| Document Type: | Grants Notice |
| Funding Opportunity Number: | USDA-AMS-TM-FMPP-G-25-0005 |
| Funding Opportunity Title: | Farmers Market Promotion Program Fiscal Year 2025 |
| Opportunity Category: | Discretionary |
| Opportunity Category Explanation: | – |
| Funding Instrument Type: | Grant |
| Category of Funding Activity: | Agriculture |
| Category Explanation: | – |
| Expected Number of Awards: | 245 |
| Assistance Listings: | 10.175 — Farmers Market and Local Food Promotion Program |
| Cost Sharing or Matching Requirement: | Yes |
| Version: | Synopsis 1 |
| Posted Date: | May 09, 2025 |
| Last Updated Date: | May 09, 2025 |
| Original Closing Date for Applications: | Jun 27, 2025 Applicants must submit applications electronically via Grants.gov by 11:59 p.m. prior to the deadlines listed on this RFA. AMS cannot consider applications received after this deadline for funding. See AMS" Late Applications, Denials and/or Appeal Procedures Policy. Only applications submitted and validated by 11:59 pm Eastern Time on the application due date to Grants.gov will be accepted. See AMS" Late and/or Non-Responsive Applications Policy. |
| Current Closing Date for Applications: | Jun 27, 2025 Applicants must submit applications electronically via Grants.gov by 11:59 p.m. prior to the deadlines listed on this RFA. AMS cannot consider applications received after this deadline for funding. See AMS" Late Applications, Denials and/or Appeal Procedures Policy. Only applications submitted and validated by 11:59 pm Eastern Time on the application due date to Grants.gov will be accepted. See AMS" Late and/or Non-Responsive Applications Policy. |
| Archive Date: | Jul 27, 2025 |
| Estimated Total Program Funding: | $11,000,000 |
| Award Ceiling: | $500,000 |
| Award Floor: | $50,000 |
Eligibility
| Eligible Applicants: | Others (see text field entitled “Additional Information on Eligibility” for clarification) |
| Additional Information on Eligibility: | See section 2.1 of the RFA. |
Additional Information
| Agency Name: | Agricultural Marketing Service |
| Description: | FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on: Supporting and promoting domestic direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant, and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;Encouraging the development of value-added agricultural products;Developing marketing strategies for producers of local food and value-added products; Facilitating regional food chain coordination development;Promoting new business opportunities and marketing strategies to reduce on-farm food waste; Responding to changing technology needs in direct producer-to-consumer marketing; andCovering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment. |
| Link to Additional Information: | https://www.ams.usda.gov/services/grants/fmpp |
| Grantor Contact Information: | If you have difficulty accessing the full announcement electronically, please contact:
Farmers Market Promotion Program
FMLFPPGrants@usda.gov Email:FMLFPPGrants@usda.gov |
Version History
| Version | Modification Description | Updated Date |
|---|---|---|
Related Documents
Folder 358899 Full Announcement-Full Announcement -> FY25 FMPP Request for Applications – Copy.pdf
Folder 358899 Other Supporting Documents-Other Supporting Documents -> 2025 TK Recruitment and Training_Project Narrative.pdf
Folder 358899 Other Supporting Documents-Other Supporting Documents -> 2025 TK Marketing and Promotion_Project Narrative.pdf
Folder 358899 Other Supporting Documents-Other Supporting Documents -> 2025 FMPP or LFPP Project Narrative.pdf
Packages
| Agency Contact Information: | Farmers Market Promotion Program FMLFPPGrants@usda.gov Email: FMLFPPGrants@usda.gov |
| Who Can Apply: | Organization Applicants |
| Assistance Listing Number | Competition ID | Competition Title | Opportunity Package ID | Opening Date | Closing Date | Actions |
|---|---|---|---|---|---|---|
| 10.175 | USDA-AMS-TM-FMPP-G-25-0005 | Farmers Market Promotion Program Fiscal Year 2025 | PKG00290713 | May 09, 2025 | Jun 27, 2025 | View |
Package 1
Mandatory forms
358899 SF424_4_0-4.0.pdf
358899 Project_AbstractSummary_2_0-2.0.pdf
358899 ProjectNarrativeAttachments_1_2-1.2.pdf
358899 SF424A-1.0.pdf
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