The Food and Nutrition Service (FNS) offers a grant of up to $2 million for updating the USDA breastfeeding promotion campaign, Loving Support Makes Breastfeeding Work. The grant aims to develop educational materials and promotional strategies based on formative research and current audience needs. Applicants will need to focus on creating innovative campaign approaches while utilizing the original campaign’s findings. The deadline for this competitive cooperative agreement award is on July 21, 2014.
Opportunity ID: 257573
General Information
| Document Type: | Grants Notice |
| Funding Opportunity Number: | USDA-FNS-WIC-FY2014-LOVINGSUPPORT |
| Funding Opportunity Title: | WIC Educational Materials Development for Updates to the Loving Support Makes Breastfeeding Work Campaign |
| Opportunity Category: | Discretionary |
| Opportunity Category Explanation: | – |
| Funding Instrument Type: | Cooperative Agreement |
| Category of Funding Activity: | Food and Nutrition |
| Category Explanation: | – |
| Expected Number of Awards: | 1 |
| Assistance Listings: | 10.557 — Special Supplemental Nutrition Program for Women, Infants, and Children |
| Cost Sharing or Matching Requirement: | No |
| Version: | Synopsis 2 |
| Posted Date: | Jun 12, 2014 |
| Last Updated Date: | Jul 07, 2014 |
| Original Closing Date for Applications: | Jul 21, 2014 |
| Current Closing Date for Applications: | Jul 21, 2014 |
| Archive Date: | Aug 20, 2014 |
| Estimated Total Program Funding: | $2,000,000 |
| Award Ceiling: | $2,000,000 |
| Award Floor: | $1 |
Eligibility
| Eligible Applicants: | Small businesses Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education Public and State controlled institutions of higher education Private institutions of higher education For profit organizations other than small businesses |
| Additional Information on Eligibility: | – |
Additional Information
| Agency Name: | Food and Nutrition Service |
| Description: | The Food and Nutrition Service (FNS) will fund a competitive cooperative agreement award of up to $2 million in Fiscal Year 2014 to a qualified applicant to update the existing USDA breastfeeding promotion campaign, Loving Support Makes Breastfeeding Work (Loving Support). This award is contingent upon the availability of funds. FNS may fund this project, in whole or in part, without further competition, in this or subsequent funding years.FNS expects the campaign update to be based on a comprehensive social marketing plan with an emphasis on formative research, appropriately framed educational messages, innovative campaign strategies, and updated promotional materials. These updates should use the original findings of the initial campaign as a basis but be reflective of the current needs and perspectives of the target audience. |
| Link to Additional Information: | Please see the link above for the solicitation |
| Grantor Contact Information: | If you have difficulty accessing the full announcement electronically, please contact:
Gregory Walton
Grants Officer Email:greg.walton@fns.usda.gov |
Version History
| Version | Modification Description | Updated Date |
|---|---|---|
| FNS is issuing the following clarification to this request for applications:
On page 9, in the last paragraph of the Eligible Applicants section, in the sentence beginning with “However, the grantee may sub award…” the reference to the development of peer counseling and training is incorrect. This sentence is corrected to read, “However, the grantee may sub award, by contract or sub grant, tasks to other organizations in order to complete or provide aspects in updating the existing USDA breastfeeding promotion campaign, Loving Support makes breastfeeding work (Loving Support).” |
Jul 07, 2014 | |
| Jul 07, 2014 |
DISPLAYING: Synopsis 2
General Information
| Document Type: | Grants Notice |
| Funding Opportunity Number: | USDA-FNS-WIC-FY2014-LOVINGSUPPORT |
| Funding Opportunity Title: | WIC Educational Materials Development for Updates to the Loving Support Makes Breastfeeding Work Campaign |
| Opportunity Category: | Discretionary |
| Opportunity Category Explanation: | – |
| Funding Instrument Type: | Cooperative Agreement |
| Category of Funding Activity: | Food and Nutrition |
| Category Explanation: | – |
| Expected Number of Awards: | 1 |
| Assistance Listings: | 10.557 — Special Supplemental Nutrition Program for Women, Infants, and Children |
| Cost Sharing or Matching Requirement: | No |
| Version: | Synopsis 2 |
| Posted Date: | Jun 12, 2014 |
| Last Updated Date: | Jul 07, 2014 |
| Original Closing Date for Applications: | Jul 21, 2014 |
| Current Closing Date for Applications: | Jul 21, 2014 |
| Archive Date: | Aug 20, 2014 |
| Estimated Total Program Funding: | $2,000,000 |
| Award Ceiling: | $2,000,000 |
| Award Floor: | $1 |
Eligibility
| Eligible Applicants: | Small businesses Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education Public and State controlled institutions of higher education Private institutions of higher education For profit organizations other than small businesses |
| Additional Information on Eligibility: | – |
Additional Information
| Agency Name: | Food and Nutrition Service |
| Description: | The Food and Nutrition Service (FNS) will fund a competitive cooperative agreement award of up to $2 million in Fiscal Year 2014 to a qualified applicant to update the existing USDA breastfeeding promotion campaign, Loving Support Makes Breastfeeding Work (Loving Support). This award is contingent upon the availability of funds. FNS may fund this project, in whole or in part, without further competition, in this or subsequent funding years.FNS expects the campaign update to be based on a comprehensive social marketing plan with an emphasis on formative research, appropriately framed educational messages, innovative campaign strategies, and updated promotional materials. These updates should use the original findings of the initial campaign as a basis but be reflective of the current needs and perspectives of the target audience. |
| Link to Additional Information: | Please see the link above for the solicitation |
| Grantor Contact Information: | If you have difficulty accessing the full announcement electronically, please contact:
Gregory Walton
Grants Officer Email:greg.walton@fns.usda.gov |
DISPLAYING: Synopsis 1
General Information
| Document Type: | Grants Notice |
| Funding Opportunity Number: | USDA-FNS-WIC-FY2014-LOVINGSUPPORT |
| Funding Opportunity Title: | WIC Educational Materials Development for Updates to the Loving Support Makes Breastfeeding Work Campaign |
| Opportunity Category: | Discretionary |
| Opportunity Category Explanation: | – |
| Funding Instrument Type: | Cooperative Agreement |
| Category of Funding Activity: | Food and Nutrition |
| Category Explanation: | – |
| Expected Number of Awards: | 1 |
| Assistance Listings: | 10.557 — Special Supplemental Nutrition Program for Women, Infants, and Children |
| Cost Sharing or Matching Requirement: | No |
| Version: | Synopsis 1 |
| Posted Date: | Jul 07, 2014 |
| Last Updated Date: | – |
| Original Closing Date for Applications: | – |
| Current Closing Date for Applications: | Jul 21, 2014 |
| Archive Date: | Aug 20, 2014 |
| Estimated Total Program Funding: | $2,000,000 |
| Award Ceiling: | $2,000,000 |
| Award Floor: | $1 |
Eligibility
| Eligible Applicants: | Small businesses For profit organizations other than small businesses Private institutions of higher education Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education Public and State controlled institutions of higher education |
| Additional Information on Eligibility: | – |
Additional Information
| Agency Name: | Food and Nutrition Service |
| Description: | The Food and Nutrition Service (FNS) will fund a competitive cooperative agreement award of up to $2 million in Fiscal Year 2014 to a qualified applicant to update the existing USDA breastfeeding promotion campaign, Loving Support Makes Breastfeeding Work (Loving Support). This award is contingent upon the availability of funds. FNS may fund this project, in whole or in part, without further competition, in this or subsequent funding years.
FNS expects the campaign update to be based on a comprehensive social marketing plan with an emphasis on formative research, appropriately framed educational messages, innovative campaign strategies, and updated promotional materials. These updates should use the original findings of the initial campaign as a basis but be reflective of the current needs and perspectives of the target audience. |
| Link to Additional Information: | Please see the link above for the solicitation |
| Grantor Contact Information: | If you have difficulty accessing the full announcement electronically, please contact:
Gregory Walton
Grants Officer Email:greg.walton@fns.usda.gov |
Related Documents
Folder 257573 Full Announcement-1 -> SF424_2_1-V2.1.pdf
Folder 257573 Full Announcement-1 -> SF424A-V1.0.pdf
Folder 257573 Full Announcement-1 -> SF-LLL Lobbying Form.pdf
Folder 257573 Full Announcement-1 -> RFA Update Loving Support to Grants_Approved 5-14-2014-FINAL to post 06.11.2014.pdf
Folder 257573 Full Announcement-1 -> SF424B-V1.1.pdf
Packages
| Agency Contact Information: | Gregory Walton Grants Officer Email: greg.walton@fns.usda.gov |
| Who Can Apply: | Organization Applicants |
| Assistance Listing Number | Competition ID | Competition Title | Opportunity Package ID | Opening Date | Closing Date | Actions |
|---|---|---|---|---|---|---|
| 10.557 | USDA-FNS-WIC-FY2014-LOVINGSUPPORT | WIC Educational Materials Development for Updates to the Loving Support Makes Breastfeeding Work Campaign | PKG00199106 | Jun 12, 2014 | Jul 21, 2014 | View |
Package 1
Mandatory forms
257573 SF424_2_1-2.1.pdf
257573 SF424A-1.0.pdf
257573 SF424B-1.1.pdf
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